Abu Garcia And Rookie Roy Sign Partnership

Tue, 02/09/2010

Up-and-coming angler Bradley Roy and fishing industry leader Abu Garcia entered into an agreement for the upcoming 2010-tournament season. Effective January 29, 2010, Roy will fish his rookie season with Abu Garcia reels and rods exclusively. Roy will be the youngest competitive angler to fish the Elite Series in history.

“Bradley is one of the anglers to watch out for during the 2010 season,” said Chris Derrick, Brand Manager. “We are pleased to be working closely with Bradley during the 2010 season.”

The Lancaster, KY native rose from the ranks of the Bassmaster Southern Opens. Some anglers try for years to be among those who move up from the opens, but Roy advanced after his first season.

Featured on a video blog on Bassmaster.com, Roy will document the Elite Series season through his eyes. The videos will follow him throughout the season, which will be an account of the trials and emotions that this young angler will encounter.

Roy has proven to be a force in BASS competitions. At age 13, he was the 2004 Bassmaster Junior World champion in the 11-14 age group. As a seventeen year old he outperformed many other Kentuckians to earn the right to be the sole representative of his state in the 2008 BASS Federation Nation Championship.

“It has been a whirlwind of excitement for me over the past year,” said Bradley. “With the Abu Garcia Sponsorship I am confident I will be fishing with the most innovative equipment on the market. I am very thankful for their support for the upcoming 2010 Elite series.."

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at