Brand Marketing Manager Position

Abu Garcia Is Hiring

Sun, 11/11/2012

Abu Garcia is pleased to announce we are looking for an individual with a strong marketing background. This person will be responsible for the overall marketing strategy and implementation of branding programs.

Job Description

Job Title: Brand Marketing Manager
Job ID: 101005
Location: SC - Columbia

Regular/Temporary: Regular

Equal Employment Opportunity
JOB SUMMARY:

Responsible for development of the Brand Style Guide-Global to include: positioning and package template. Liaison to market services and plans and executes projects and initiatives that support the broader short and long-term marketing strategy.

ESSENTIAL JOB FUNCTIONS:

Responsible for the Brand Style Guide-Global to include strategic positioning and creation of a strong brand packaging template. Responsible for licensing/royalty and trademarks. Monitor, review and report on all catalog activity and ensure the deadline is met for production.

The Market Services Liaison for:
Print and TV advertisement
Social Media
In Store-POP, Promotions, Merchandising
Consumer/Research
Grass Roots/Pro
Public Relations
Website

Prepare marketing presentations internal and external to include marketing and product performance reviews.
Manage Social Network content and knowledge

MINIMUM QUALIFICATIONS:

Education and Experience:

1. Minimum four-year college degree a minimum, Master¿s Degree in business/marketing preferred.
2. Minimum two years experience in marketing
3. Excellent presentation skills.
4. Knowledge of understanding of consumer needs.
5. Experience as an avid angler.

COMPETENCIES:
Possess excellent written and communication skills
Excellent computer skills
Strong Problem Solving and decision making skills
Strong analytical skills with mathematical/statistical emphasis.
Knowledge of Fishing

We participate in E-Verify
Equal Opportunity Employer (M/F/D/V)

To Apply: Click Here or visit http://www.jarden.com/phoenix.zhtml?c=72395&p=careers