Wanna Go Fishing for Millions?

Abu Garcia and Cabelas Partner for an Interactive Fishing Promotion

Tue, 04/19/2011

Sidney, Neb. (April 19, 2011) - Get out your shiny lures and round up some night crawlers. Cabela's, along with Abu Garcia, Berkley, the Outdoor Channel, and Wanna Go Fishing TV, announced today Wanna Go Fishing for Millions?, a once-in-a-lifetime opportunity to win millions of dollars in cash and prizes by enjoying one of America's favorite pastimes - fishing.


Cabela's and Abu Garcia are tagging hundreds of fish in lakes near select Cabela's retail stores and every one of them is a winner. Among the winning fish, 60 are grand prize winners that qualify for additional bonuses based on the winning angler using or wearing sponsors' products when they catch a tagged fish.


"We all know there is tremendous competition when it comes to deciding how to spend leisure time," said Cabela's Chief Executive Officer Tommy Millner. "We are particularly excited about the Wanna Go Fishing for Millions? promotion because it's fun, interactive, has the potential for a lot of winners and it will help promote fishing on local waters."


In celebration of Cabela's 50th anniversary, the 50th tag redeemed will win a $10,000 Cabela's shopping spree that can be redeemed in a store or online. To top it off, there are additional prizes for the first fish tag redeemed in every state.


Want to win even more? By catching a grand prize tagged fish while using an Abu Garcia reel, spooled with Berkley line, anglers can double the winnings. Catch the grand prize fish while sporting Costa sunglasses or Sperry Top-Sider shoes and you can increase the prize package by $100,000. By using all of the equipment, and catching the grand prize tagged fish, the package more than doubles from $1 million to $2.2 million!


"Through our angler advocacy campaign, KeepAmericaFishing, we are proud to partner with Cabela's to promote clean waters, minimize access restrictions and restore fish populations," said Gordon Robertson, vice president of the American Sportfishing Association. "Programs like Wanna Go Fishing for Millions? promote sustainable fishing and encourage families to responsibly enjoy our nation's waters."


Winning is as easy as baiting a hook. Full details are available at www.cabelas.com/fishformillions or at any Cabela's retail store. Anglers need to pre-register on the website and hit their local lakes between May 14, 2011 and July 14, 2011 for their chance at millions.


Local waters that have been stocked with prize-winning tags will be announced via a special insiders' email to contest registrants on May 10. The list of lakes goes "public" on May 14, via the official website. All prize winners will be announced online after July 14, 2011.